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A selfless selfie?

Unless you’ve been living under a rock or stranded on a desert island for the past fortnight, you’ll have undoubtedly caught wind of the newest social media trend to hit Facebook, Instagram and Twitter – the ‘no make-up selfie’. Playing on the fact that most social media users are keen to post pictures of themselves…

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April Fools PR

Believe only half of what you see and nothing that you hear. These words are particularly significant today for two reasons. First, there are significantly more absurd and ridiculous “news” stories that generate attention in the media now compared to long ago, due to both the pressure to feed the 24-hr news cycle and the…

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Loyalty schemes: the new approach

Why the cookie-cutter approach just won’t shape up. It is rare to find a retailer today that doesn’t have a customer loyalty scheme of some sort. However, an increasing number of consumers are seemingly walking away from these programs, with a recent survey showing more than a quarter had defected from a loyalty scheme over…

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What goes into the perfect PR stunt?

How do you raise awareness and drive trial of something as simple as a new mango and lime flavoured chicken? You nick a giant mango from the tropics of Queensland and days later, once the story has borne its fruit in the media, you bring it to Federation Square for the world to see, of…

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FCA Regional Award submissions open soon

With regional categories for the Franchise Council of Australia (FCA) Excellence in Franchising Awards set to open in the coming days, it’s time to start thinking about how your franchise measures up. We’ve discussed in the past what it takes to write a strong award submission and how to leverage an award win. For brands…

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Engaging future franchisees through Thought Leadership

While some franchises have long realised the benefits of thought leadership as a communications tactic, many still fail to embrace it. Thought leadership can shape thinking around the nature of a franchise, reveal its corporate culture, and introduce new ideas to the industry that might be important to a franchise’s future. Ultimately, it can demonstrate…

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PR’s role in modern day franchising

Franchising and small business is a pretty dynamic sector of Australia’s economy, and that’s why we’re pretty excited to hear our clients speak of increases in consumer confidence. It means franchisors can start investing more in communications, to explore new ways to cut through the diverse and ever-changing media landscape. While we’ve been exploring the…

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Add fresh flavour to your communications mix in 2014

(source: www.facebook.com/SeeAustralia) If content marketing hasn’t been mentioned in your marketing engine room yet, chances are you’re already behind in the ongoing battle for better customer engagement. What may have been a new trend a year ago is now business as usual for successful brands. For those still unsure, content marketing should be considered with the…

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CSR and reputation in franchising

Over the past decade, more and more companies have turned to corporate social responsibility (CSR) strategies to manage their reputation. Ignite PR has helped many Australian franchises leverage CSR initiatives to not only build stronger consumer awareness of their brand but also to attract suitable franchise recruits who share the same values. However, gone are…

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